Why The Broom Circle Became BLESSINGS BEE BZZAAR

On endings, beeswax candles, intuition, and trusting the bizarre blessings

We didn’t think we’d change the name.
When we took over The Broom Circle, it was already beloved. Already built. And we poured every ounce of our energy into it just as it was.

But not all things thrive just because you love them.
Sometimes, the soul of something needs to evolve.
Sometimes, the name needs to change so the mission can deepen.

This is the story of how The Broom Circle became BLESSINGS BEE BZZAAR, not just a rebrand, but a reclamation of purpose, alignment, and ancestral pollination.

The Name That Wasn’t Ours

We respected The Broom Circle, it meant something beautiful to its original creators. And we had our own meanings, too. To me, the name evoked jumping the broom, African heritage, a communal circle where each person could step in, shine, and be cheered on.

But explaining the name over and over again, especially to folks who kept calling it The Broom Closet, became a signal. It didn’t fully fit. It didn’t fully welcome. It didn’t reflect us. The Broom Circle was about inviting.

So we listened to what the universe was whispering. (Actually, let’s be real: shouting. The universe does not nudge me gently. It funnels me, hard and fast, into alignment.)

When It All Fell Apart (A Blessing in Disguise)

We lost our space.
The landlord wouldn’t renew the lease.
Vendors came and went.
Relationships shifted. The vibe shifted. Everything shifted.

And still, we trusted. We floated. We did the dead man’s float, the one my mama taught me when I nearly drowned as a kid. Because sometimes that’s all you can do when life pulls you under: float and wait until your feet can touch bottom again.

And when we found our breath, we realized: it was time for something new.

What the Bees Told Us

My mom’s name is Melissa. It means honeybee.
And she is a honeybee, flitting, multitasking, pollinating, building something sweet out of everything she's touched.

And me? I’m more like water. I don’t drink tea like she does. I’m not even really a “tea person.” (I know. Ironic.) But I do love honey. I love the ritual of it. I love scooping it out by the spoonful like medicine, giving it to my daughter when her lymphatic condition flares up, taking it when my spirit is low.

Infused honeys were a natural answer for us. A bridge between my mom’s love of herbs and my body’s craving for sweetness with purpose.

The Universe Didn’t Ask, It Assigned

Before The Broom Circle ever came into our lives, I was deep in my own ritual work. I was heavier then, quieter, still healing. Making YouTube videos about candle spells. Molding beeswax into spiritual offerings. Talking about herbs and their metaphysical meanings, herbs that called to me, even if I didn’t know why yet.

I was learning the language of herbalism long before I knew I’d need to speak it fluently.

So when I was asked, again and again, to take over this herbal apothecary, I didn’t say yes at first. I said no. Repeatedly. Because I wasn’t sure. I wasn’t ready. I wasn’t the tea type!

But the universe didn’t care. It handed me the beeswax, the books, the blessings. And then it handed me the shop.

The Products Are For Us First

Everything we make, from herbal honeys to incense pucks to Blessed Palo, is something we already use. Small batches. Made with intention. If nobody buys it? We still made it for us.

We stand behind our products because we stand inside our products.

We know what makes my mom’s body react (she can’t do wormwood). We know what makes me sneeze. We make sustainable choices, often to the point of hoarding herbs because we just hate waste. So we invent new ways to use every last bit. If you buy from us, you're tasting our actual life.

Our Vibe? Ritual Over Aesthetic

People call us witches, and that's fine. We honor that title when it's given lovingly. But we don’t do rituals for TikTok views or aesthetic altars. Our magic isn’t performance, it’s preservation. It’s prayer. It’s healing.

We’re ritualists. Faithful ones.
We create activity for the soul, not just the senses.
And everything we do, even our messes, are offerings.

We believe everyone has a right to magic.
That it’s not just for a chosen few.
Magic is meant to be pollinated.
Blessings are meant to be shared.

Bees Build Community

We believe in a world where every neighborhood has an apothecary.
Where people grow their own herbs, make their own tinctures, and know their own bodies.
We’re here because generous, magical, kind people taught us.
And we promise to keep teaching, too.

Our community isn’t made of “customers.” It’s a hive.
A small one, maybe. Or maybe a massive one. We’ve got 2,400+ bees on Facebook, so maybe that’s the size of our swarm right now.
But we don’t need your money to feel supported.
Energy is currency. And we feel you, always.

We are here to pollinate.
And if we buzz your way and drop a little sweetness in your life, may it grow you a whole new flower next season.

Blessings Be Bizarre

So now we’re BLESSINGS BEE BZZAAR.
A little weird. A little wild. A lot us.

A name born from inside jokes, fast-talking shorthand, ADHD tangents, and soul-deep understanding between a mama and her daughter who’ve been riding this wave together their whole lives.

This is our grand reopening. Our new chapter. Our full bloom.
If you’ve been with us from the broom days, we see you.
If you're just buzzing in now, make yourself at home.

We’re not trying to be the biggest, the boldest, or the most aesthetic.
We’re just trying to stay aligned, keep our rituals sacred, love our people deeply, and build a life full of bizarre blessings.

With love, with pollen, and with honey,
Mariam🐝